Privacy policy

Last Updated: Dec 11, 2025

Overview

YOU MUST BE 14 YEARS OR OLDER AND A UNITED STATES RESIDENT TO USE OUR APP OR SERVICES

This Privacy Policy (the “Policy”) serves to inform you Simplicity AI, Inc.’s, a Delaware corporation headquartered in New York, New York, policies and procedures regarding the collection, use, and disclosure of the data and information we receive when you access and use the Simplicity mobile application (the “App”) or Simplicity’s services, software, content, or other products and services (collectively, the “Services”).

PLEASE READ THIS POLICY CAREFULLY. IT IS IN CONJUNCTION WITH OUR TERMS OF SERVICE (THE “TERMS”). THIS POLICY AND THE TERMS ARE PART OF THE LEGAL AGREEMENT BETWEEN YOU AND US. BY USING THE APP OR SERVICES, YOU CONSENT TO AND AGREE TO BE BOUND BY THE POLICY AND TERMS, AND REPRESENT THAT YOU ARE A RESIDENT OF THE UNITED STATES AND ARE AT LEAST 14 YEARS OF AGE. IF YOU DO NOT AGREE TO OUR POLICY AND TERMS, PLEASE DO NOT USE OR INSTALL OUR APP OR USE ANY OF OUR SERVICES.

We may modify this Policy at any time at our sole discretion. If we make revisions, We will revise the “Last Updated” date at the top of this page, and the revised version will be effective immediately when it is posted. If We make material changes, We may also notify You through an in-app notice, but You should neither expect nor rely on an in-app notice. We encourage You to review this Policy regularly to stay informed about our information practices and the choices available to You.

As used in this Policy,  “We,” “Our,” and “Us” refer to Simplicity AI, Inc.; “You” and “Your” refers to the person using Our App and/or any Service; “App” refers to the mobile application, software, processes, tools, and features, and the manner and process by which You communicate and share information with Us and with others through or using the App.

1. Information We Collect

We receive information from You directly when You provide it to Us, automatically, or from other, third-party sources.  We use the information to provide and improve our App and Services, administer your account, and enable You to use the features of the App. When You are asked to provide personal information, You have the right not to do so. However, please note that if You choose not to provide Us with Your personal information when prompted, You may not be able to Use the App or our Services.

A. Information You Provide to Us

When you register or use the App, we collect the following information directly from you:

  • Account Registration (Phone & OTP): We do not use email addresses or passwords for accounts. You must provide your mobile phone number to sign up. We use this to send you a One-Time Password (OTP) via text message to verify your identity and log you in.

  • Profile Information: We collect your name and phone number, and You may be asked to provide an email address

  • User Content: To provide the core features of the App, we collect the content you choose to upload, save, or share, including:

    • Photos: Images of items you upload, which may include photos of you or others.

    • Saved Links: URLs and links to items (e.g., from online stores) that you want to save.

    • Notes and Comments: Personal notes, feedback on items, and comments shared between you and other users regarding items you are considering buying.

  • Payment Information: The App is currently free. However, we may introduce premium features in the future for which fees may apply. If you choose to purchase these features, we (or our third-party payment processors) will collect payment details necessary to process the transaction.

B. Automatically Collected Information

When You use the App or Services, We may automatically collect certain technical information to ensure the App functions correctly and to improve user experience:

  • Device Data: Information such as Your device model, operating system version,  unique device identifiers automatically assigned to Your device.

  • Usage Data: Details about your activity on the App, such as features used, pages accessed, time of day, time spent, and items viewed.

  • Network Information: Internet Protocol (IP) addresses and general network data.

C. Information From Other Sources

We may receive data or personal information about You from other sources, such as social media accounts, third-parties You authorized to share information with Us, or third-party service providers used in connection with the App.

2. Use of Information

We use the information We receive for the following purposes:

  • To Provide the Services: To create Your account, verify Your identity via OTP, store Your photos and links, and enable sharing with friends.

  • Communications: To send You administrative messages, security alerts, and updates regarding the Services.

  • Service Improvement: To improve the App and its functionality, to improve the user interface and experience,  to research and develop and implement new features or tools, and to analyze usage trends and preferences to improve the App.

  • Personalize Your Experience: To suggest items, features, or other information that You might like.

  • Customer Support: To communicate with You to respond to questions or provide support, and address and resolve technical issues.

  • Legal Compliance: When We determine in our discretion it is necessary for Us to comply with a legal requirement or to investigate and address reports of fraud or criminal activity.

  • Future Premium Features: To process payments and administer premium accounts should You choose to subscribe to future paid features.

3. Data Retention and Deletion

We are committed to giving You control over Your personal data and information. We retain data and information We receive only as long as reasonably necessary.

  • Account Deletion: You may delete Your account and all associated information at any time through the App or by signing into your account in a browser.

  • Retention Period: If You choose to delete your account, We will retain Your data for a period of 7 days. After this 7-day period, Your account and all associated data (including photos, links, and comments) will be permanently deleted from Our systems. However, We may retain certain data and information that We believe is necessary for legal and business purposes, such as legal, tax, and compliance purposes, and to resolve disputes.

4. Sharing of Information

We do not sell your Personal Information. We may share Your information only in the following circumstances:

  • Service Providers: We may share data with third-party vendors who assist Us in operating the App and providing services to You or Us, such as SMS delivery providers (for OTPs) and cloud hosting services (to store your photos and content). These providers are authorized to use Your personal information only as necessary to provide these services to Us.

  • Legal Requirements: We may disclose your information if we reasonably believe We are required to do so by law or that sharing is necessary to comply with a legal obligation, protect and defend Our rights or property, or protect the personal safety of users of the Services or the public.

  • When You Request Us: In an instance where You request that We share, or You consent to Our sharing.

  • Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, Your information may be transferred as part of that transaction.

5. Children

The App and Our Services are not intended for, and may not be used by, children 13 years of age or younger, with or without parental consent. We do not knowingly collect any personally identifying information from children under 13 years of age. If you are a parent or guardian and you are aware that your Child has provided us with personally identifying  information, please contact us. If We become aware that We have collected personal information from a child under 13, we will take steps to remove such information from our files as soon as possible.

6. Security

We take commercially reasonable administrative, physical, and electronic measures designed to protect the information that We receive and to protect against loss, misuse, alteration, or unauthorized access or disclosure of the information. However, despite Your and Our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. As such, We cannot guarantee or warrant the security of any information transmitted to Us over the internet and hence We will not be liable for any unintentional disclosure. We encourage You to not share your account login and/or password with any other individual. Your account login and/or password is sensitive and your sharing of your account information may lead to additional exposure to your account.

If We become aware of a security incident that compromises the security of Your personally identifying information, We will take reasonable steps to investigate, mitigate potential harm, and notify You and applicable authorities when required under applicable law.

7. Your Rights and Choices

Depending on where You reside, You may have certain rights regarding Your personal information which may include the following:

  • The right to access the personal information We hold about You.

  • The right to correct inaccurate or incomplete information.

  • The right to request deletion of Your information.

  • The right to request a copy or portability of Your information.

  • The right to restrict or object to certain data processing activities.

  • The right to opt-out of receiving marketing communications.

  • The right to opt-out of the sale or sharing of personal information (if applicable under law).

If You make a request of Us with respect to Your personal information, we may have the legal obligation to first verify Your identity, and may do so and may also request certain information so we can fulfill Your request .

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Simplicity AI, Inc.

225 West 34th Street                                         

9th Floor  

New York, NY 10122

Email: info@everyday-simplified.com