Buy what you love.

Skip the rest.

Simplicity is a wishlist app for people who want to buy less, but buy better. No ads, no hidden affiliate links. Just a place to organize your finds and get an honest second opinion from your friends.

Download on the App Store
Get it on Google Play

Features: Tools to build a closet that lasts

Current features

(free essentials)

A smartphone displaying a shopping app page for saving a dress to a wishlist, with options to create new wishlists such as "Want to buy," "Summer outfits," and "Dresses."

Save anything:

Copy a link from any browser or take a photo of something you found in person.

Screenshot of a mobile app interface, showing user profile with greeting 'Hi Ann!', tabs for Feedback and Wishlists with 8 items in wishlist, and several clothing and accessories categorized under Want to Buy, Summer Outfits, Casual, and Date Night Looks, with an 'Add new item' button at the bottom.

Stay organized:

Make lists for specific needs, like "Work Staples," "Winter Coat Search," or "Wedding Guest Ideas."

A smartphone screen displaying a survey about a dress, with options for liking or disliking the outfit and a link to follow for more.

One-link sharing:

Generate a single link to get feedback from friends on any messaging platform.

Introducing your AI style collaborator

(coming soon to Plus)

Simplicity Plus will unlock your AI style partner. It weighs your style preferences, fit, and budget to give you an honest second opinion on any find. Think of it as a style-savvy friend helping you buy better, not just more.

  • Worth Investing In? The AI will review quality indicators and use case to let you know if a piece is a lasting value.

  • Does it Complement My Closet? It will analyze whether a potential purchase fits your current wardrobe gaps or just adds more noise.

  • Honest Feedback. We flag potential issues like fit or price so you don’t have to. It’s a guilt-free second opinion to help you decide if a piece is actually worth it before you hit "buy."

Screen displaying a message that a clothing item is a great fit with quality and fit rated 3 out of 3, wear frequency 'I'll wear this all the time,' and a budget category 'Well within budget.'
A chart with a heading that says "Some red flags came up - think twice before you buy." It has categories for Quality, Fit, Wear Frequency, and Budget, with ratings of 2 out of 3 for Quality and Fit, a note that says "I'll wear this all the time" for Wear Frequency, and "Out of budget" for Budget.

About us: Why we built Simplicity

For an intentional, joyful approach to style.

We Believe in Choosing Better

The modern internet is a constant source of "Buy Now" pressure. We built Simplicity because we wanted to create a digital sanctuary, a place where you can step back from the sales pitch. We believe true style comes from intentional curation, not restrictive rule-following. It’s about being selective so that every piece you choose to bring into your closet is something you will love and wear for years.

Transparency at Our Core

We are not an advertising platform, and we don't sell your data. Currently, Simplicity is free to enjoy. Our only path to a sustainable business is to introduce a paid "Plus" subscription that offers advanced, valuable tools like the AI Style Collaborator and unlimited storage. This business model keeps us accountable directly to you, the user, rather than to retailers or advertisers. We work for you, and for a more thoughtful, less cluttered approach to fashion.

Thank you for choosing to simplify.